At my work place, my co worker had made a sign to indicate to people where to get their drinks if they didn’t hear us call them out. This was at the beginning of my last year in college, and I hadn’t used Illustrator in a while, so I wanted to get some practice in. I asked my manager if I could redesign the poster, and she gave me the go-head.

Since the blue didn't make a lot of sense to me, I first went with making the poster predominantly brown and white (like coffee:)) Next I wanted to include some motion to the poster, so instead of just a normal coffee cup just sitting still, I drew one that had gone flying/spilling every where. I made sure to add some dimension by adding gradients and shadows.

For the text, I went for a simple, friendly font that’s easy to read. I felt that stacking them more like stairs was a bit more visually interesting than them all being the same alignment. From the previous poster, I wanted to include the coffee bean, but putting it on the counter felt a little basic. So I troubleshooted and decided to replace the “I” in drinks with a coffee bean, and I felt like it added a bit of fun to the text.

For the background, I was originally going to keep it simple, but wondered if adding some sort of texture could give it some visual flair. My work has a lot of exposed brick walls, so I made a low opacity brick background in reference to that.

Overall, I did this poster redesign in one sitting (which took a couple hours), and I sent it over to my manager. Currently, this is what the poster looks like in the store today.